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March 12, 2020

Who Owns that Cruelty-Free Brand… And What Are Their Values?

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You want your cosmetic buying habits to reflect your ethics and values, but how can you be sure the company that you are buying from is truly as ethical as they seem? Successful small cosmetics companies are often acquired by larger corporations; in fact, this report from Business Insider shows that 182 beauty companies are owned by just seven major leaders. You should know who owns the seemingly-small brand you’re making purchases from, and what their values are, before

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March 12, 2020

Beyond the Label: 6 Signs a Brand Still Uses Animal Testing

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Can you spot the signs of animal testing? While reading labels is a good place to start, it doesn’t tell the whole story. Understanding how animal testing works, and how companies use it, can help you choose the most ethical brands to support.

An Ethical, Cruelty-Free Lifestyle

When you know what the signs of animal testing are, you can determine which brands and products you should use and which you should avoid. Committing to an ethical and cruelty-free lifestyleBlog

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February 26, 2020

More States Joining Global Push to Ban Sales of New Animal-Tested Cosmetics

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Five more states are set to approve legislation banning the sales of new products tested on animals, joining three states – California, Illinois and Nevada – that have already enacted similar legislation. The five states on the cusp of enacting new laws include New Jersey, Maryland, New York, Virginia and Hawaii, with more states expected to introduce or pass similar legislation in the coming months.

Legislative efforts have gained significant support not only among animal rights groups, but among

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February 26, 2020

Changes Ahead: China’s Journey to Cruelty-Free Cosmetics

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China is the world’s second largest economy, surpassed only by the U.S. and accounting for more than a 15% share of the world’s total economic activity. With a growing consumer base and soaring personal economy, it’s no wonder businesses want to do all they can to compete in the Chinese marketplace.

At the same time, though, doing business in China can come at a big cost – especially for companies producing cosmetics and personal care products. In the European Union,

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January 22, 2020

These Major Cosmetic Brands Went Cruelty-Free in 2019

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The last 12 months marked a watershed moment for cosmetic companies, as nearly four dozen manufacturers shifted their operations to utilize cruelty-free testing methods for their products. The companies join about 100 other cosmetic businesses that have done away with animal testing, opting instead for cruelty-free options like in vitro testing to ensure their products are safe for consumers.

Consumers demanding cruelty-free products

The use of cruelty-free testing isn’t new; vegan cosmetics have been around for decades. But until recently,

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