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The Leaping Bunny Logo: What it Means and Why it Matters

The Leaping Bunny Logo indicates that a company has met the comprehensive cruelty-free standards promoted by the Coalition of Consumer Information on Cosmetics (CCIC). A partnership comprised of eight animal protection groups from across the United States and Canada. The CCIC was formed in 1996 to help consumers differentiate between companies that were truly committed to being cruelty-free and those who were not. This standard ensures that consumers can easily find products that are animal-friendly and trustworthy.

Obtaining the Leaping Bunny Logo
The Leaping Bunny Program is considered to be the gold standard for cruelty-free products such as personal care items, household cleaners, cosmetics and more. This voluntary program requires companies that display the Leaping Bunny Logo meet rigorous requirements. In addition, all brands must provide detailed information about their practices, policies, and procedures that the average consumer wouldn’t likely be able to gain access to.

In order to be certified, companies must agree to stop testing their finished products, as well as all ingredients, on animals. That’s not all. Companies must be agreeable to having audits performed by independent agencies and be willing to renew their status with the Leaping Bunny Program on an annual basis.

In addition to being completely voluntary, the Leaping Bunny Program is also free for brands who want to become certified. Starting the process begins with completing the certification application and providing the requested information regarding their manufacturer and/or supplier chain. There are separate declarations that must be completed by their manufacturers and/or suppliers. Once this information is complete and provided to the CCIC, the approval time can be as short as one week.

Displaying the Leaping Bunny Logo
As noted above, becoming certified by the Leaping Bunny Program is a free process. In addition to being able to note that they have met the requirements for having animal-friendly products, a company is also listed in the shopping guide maintained by the Leaping Bunny Program — both print and online versions — free of charge.

In order to be able to use and license the Leaping Bunny logo, there are two fees involved: a one-time fee and an application fee. The licensing fee can range from $500 to $4,500 and is based on the gross annual sales of the company. Once the company has obtained permission to use the Leaping Bunny Logo, it can display it on their packaging, website, marketing materials and more.

Why the Leaping Bunny Logo Matters
Even though the Leaping Bunny Program is spearheaded by the CCIC which is a coalition of animal-centric organizations in the United States and Canada, the Leaping Bunny logo is also recognized throughout the European Union. With consumers becoming increasingly more aware of the plight of animals being used in testing, they are demanding more animal-friendly products.

Many people might be surprised to learn that 80 percent of the world still condones animal testing for cosmetics. By obtaining the Leaping Bunny logo and meeting the requirements of the Leaping Bunny Program, a company can set itself apart from its competition in an increasingly crowded industry. Whether a business is a startup that wants to become known as an industry leader in the animal-friendly space or it’s ready to do the right thing and say no to animal testing, the Leaping Bunny program and its logo are the gold standards to obtain.

InVitro International is a pioneering company in the application and development of alternatives to testing on animals. We pride ourselves on providing companies with the solutions, tools, and resources they need to become animal-friendly.

Which 2020 Candidates are Against Animal Testing?

More and more people are demanding cruelty-free cosmetics as a safe, ethical alternative to products traditionally tested on animals. We still have a long way to go before animal testing is eradicated here in the United States. But in the upcoming election, voters at the polls will have a chance to do something about it!

In the 2020 primaries, there will be several candidates to choose from who have taken a stance on animal testing of cosmetics. For a couple—like Cory Booker and Julian Castro—this issue has become a part of their campaign platform.

Several other candidates have also cosponsored the Humane Cosmetics Act (H.R. 2790). This bill was introduced to the House in June 2017. If passed, this bill would represent a massive change to animal testing protocols.

So which candidates have supported bills like H.R. 2790 or made a ban on animal testing part of their platform? Here is an overview to help you make an informed decision at the polls.

Senator Cory Booker
New Jersey Senator, Cory Booker, is one with a great animal rights track record. Where cosmetic testing is concerned, he championed reforms to the Toxic Substances Control Act in 2016. In addition to this, Booker has made a full ban on animal testing part of his presidential platform.

Former Secretary of Housing and Urban Development Julian Castro
A former member of President Obama’s Cabinet, Julian Castro, is another presidential candidate with strong proposals for animal rights reform. In fact, Castro has released a plan called Protecting Animals and Wildlife, or PAW, which covers a broad selection of animal rights issues.

Castro also supports the Humane Cosmetics Act. His campaign has gone on record saying that if this act passes Congress, Castro would sign it into law.

Representative Tulsi Gabbard
Hawaiian House Representative, Tulsi Gabbard, hasn’t made a ban on cosmetics testing an official part of her presidential platform. However, she is one of the cosponsors of the Humane Cosmetics Act, which gives her a track record of backing legislation against this practice.

Former Representative Beto O’Rourke
As a House Representative for Texas, Beto O’Rourke has a strong track record of backing pro-animal rights bills. Though his campaign has yet to make an official statement on animal testing, like Gabbard, he also cosponsored the Humane Cosmetics Act.

Representative Tim Ryan
Ohio Representative, Tim Ryan, has sponsored several animal rights bills, including bills against horse soring and slaughter, pro-wildlife bills and more. The Humane Cosmetics Act features prominently on the list of animal rights bills that he’s supported.

Senator Bernie Sanders
Vermont’s Senator, Bernie Sanders, has consistently championed animal rights throughout his legislative career. During the 111th and 112th congressional sessions, he led the fight against the use of primates in research. This includes not only invasive procedures but protocols that involve exposure to substances, pain, fear, trauma or social isolation.

Worldwide estimates place the number of animals involved in cosmetics testing between 100,000 and 200,000. Modern technology provides labs and manufacturers better, more ethical ways to test these products, which makes this issue an important one when it comes to elections. Stay tuned for the 2020 primary election in February. Hopefully, more candidates will use this time to announce animal protection plans or build extra provisions into existing plans.

Cruelty-Free Celebs: Who Joined the Cause?

Cruelty-free living is the new normal among some favorite A-listers. Celebrities from all over the world are stepping up to raise awareness about animal testing. The Humane Society International estimates anywhere from 100 to 200 thousand animals suffer each year at the hands of cosmetic companies.

Celebrities are standing up for animals that can’t do it for themselves, but who are these famous heroes?

Cruelty Free International Celebrities
Cruelty Free International is one of the leading organizations working to end animal testing globally. Headquartered in the U.K., they partner with many celebrities in their fight to stop all animal cruelty.

Violinist and Olympic skier Vanessa-Mae – Vanessa-Mae is the latest to serve as an ambassador for Cruelty-Free International. Other stars throwing their names and status into the cause include:

• Actor Peter Dinklage – The Game of Thrones award-winning star stopped eating meat at the age of 16. Dinklage supports Fame Sanctuary and currently serves as a spokesperson for their Walk for Farm Animals campaign.
• Norman Reedus – This Walking Dead Star has been urging Congress to ban animal testing for cosmetics in the U.S.
• Kunal Nayyar – Nayyar from The Big Bang Theory lends his name to their cause alongside his friend Mayim Bialik.
• Ricky Gervais – Known for his harsh brand of comedy, Ricky Gervais has a soft heart for furry friends. Gervais stars in a video for Cruelty Free International that calls for a worldwide ban on animal testing.

Stars Who Take It to the Next Level
Most stars who stand behind organizations like Cruelty Free International and PETA make life choices to support animal causes. Some, though, take it to the next level.

• Millie Bobby Brown – This innovative young actor from Stranger Things, launched two cruelty-free fashion lines. Her Florence by Mills makeup sells only in the U.K. and is PETA-certified.
• Mayim Bialik – A vegan and avid supporter of Cruelty Free International, Mayim founded Shamayim V’Aretz Institute, a Jewish organization that works for the ethical treatment of animals. The Shamayim V’Aretz Institute leads campaigns to end animal testing and also works with mainstream universities like Yale to educated leaders and advocates on the subject.
• Ellen DeGeneres – Ellen talks openly on her show about animal cruelty topics. Her “Ellen’s Pet Initiative” worked to spotlight shelter animals in need of homes — animals that might otherwise end up as test subjects. She also works with The Gentle Bard to rehabilitate neglected bovines.
• Alica Silverstone – Silverstone began a movement called The Kind Life that focuses on animal abuses like testing.
• Leonardo DiCaprio – DiCaprio works as a global ambassador and contributor to the International Fund for Animal Welfare.

One of the biggest names in animal activism is Sir Paul McCartney who has been supporting animal causes for decades. He and his late wife, Linda Eastman, became activists back in the mid-70s.The couple stopped eating meat in 1975 and created the Linda McCartney Foods Company to offer alternatives. Today, Paul McCartney continues the fight in her name and is stepping up to raise awareness about the cruelty of animal testing.

Celebrities are working to promote the idea of a cruelty-free life by ending lab and cosmetic testing on animals. Using their names for this cause is a surefire way to make people think twice about their cosmetic choices.

The Trend Towards Cruelty-free Cosmetics – Beauty from the Inside Out

A growing number of today’s consumers want quality products that work well, are safe to use, have a long shelf life – and do not involve the use of animal products. This trend towards cruelty-free products started with the abandonment of furs in clothing and the demand for humane farming practices. Now an increasing number of consumers are demanding cruelty-free cosmetics. In fact, cruelty-free cosmetics are one of the fastest growing segments in the beauty industry.

Many consumers are taking a closer look at what goes into their cosmetics, which traditionally contain animal products. Moisturizers, creams and lotions often contain lanolin, for example, which wax-like substance from sheep’s wool. Crushed up cochineal insects give some types of lipstick their red color, while the hair, nails, horns and hooves of animals make up the keratin in shampoo.

Fortunately, consumer awareness of animal testing has grown substantially over the years. The increased awareness has inspired many consumers to turn their backs on unethical retailers and to stop buying brands that use animal byproducts as ingredients. This awareness and shift in purchasing patterns has prompted manufacturers to adopt cruelty-free practices and to seek out testing to certify that their products are cruelty-free.

What are Cruelty-Free Cosmetics?

The U.S. Food and Drug Administration (FDA) has not yet defined “cruelty-free,” but most in the industry use the term to describe cosmetics and ingredients that have not been tested on animals. This lack of definition can make it difficult for consumers to have confidence that the product is truly cruelty-free.

To ensure that the products they buy are indeed cruelty-free, many consumers are turning to vegan-friendly goods. “Vegan-friendly” means the products do not contain any kind of animal byproduct commonly used in cosmetics, such as lanolin, beeswax, milk, egg whites, honey, collagen or horsehair. By nature, many vegan brands are cruelty-free because they do not involve the use of animals in the manufacturing of the product.

The Demand for Cruelty-Free Cosmetics is Rising

To measure the trends towards cruelty-free cosmetics, many research firms combine cruelty-free and vegan cosmetics together. The business research and consulting firm, Grand View Research, says that the global vegan cosmetics market size was worth an estimated USD 12.9 billion in 2017. A rising aging population and growing consciousness to maintain a youthful appearance will likely drive the market size even higher in the next few years.

The cosmetics market is highly competitive, and the personal care products that perform the best are usually the most innovative and responsive to consumer preferences. In response to growing awareness of environmental and animal well-being, many companies now avoid using animal-derived raw materials.

The trend towards cruelty-free and vegan cosmetics is global. Marketing Week reports that vegan beauty products in the UK grew 38 percent in 2018, and that more than half of all Brits now adopt vegan-centric purchasing behaviors, such as checking to make sure that the toiletries they buy are cruelty-free.

While a growing number of older adults are buying cruelty-free cosmetics to help them remain young looking, millennials are also a primary driving force behind the move towards kinder products. About 12 percent of Millennials describe themselves as vegetarians or vegans, according to Forbes, which makes them a significant economic force in the cosmetics marketplace.

As the population grows, ages, and becomes more aware of the use of animals in the products they use, the trend towards cruelty-free products will likely continue. Many cosmetic makers around the world have begun to realize the environmental importance and economic benefits of making mineral- and plant-based products rather than manufacturing products infused with ingredients extracted from animals. Vegan products have several characteristics and properties, such as soothing skin and healing ailments, which animal products do not have.

A number of companies in the hair care cosmetics industry have made the switch towards mineral- and plant-based products, so cruelty-free shampoos and conditioners are easy to find. Vegan hair mousse, gels, sprays, and hair masks are a little more difficult to find, based on location and regional demographics. Some companies are investing heavily in exploration and research to come up with animal-free ingredients, such as babassu oil from Brazil and sandalwood extracts from Western Australia’s, vastly preferred by consumers around the world.

UK Animal Testing Numbers Plummet

Thanks to the development of new non-animal testing methods, as well as increased awareness of the drawbacks of animal testing, animal testing in the United Kingdom has reached its lowest level of the past 12 years. According to PharmaTimes, the number of experiments performed on animals in 2018 was down 7 percent from 2017. Nonetheless, the United Kingdom still has a long way to go before animal testing becomes a thing of the past.

Breaking Down the Numbers

The decrease in animal testing comes as good news for most interested parties, including the government of the United Kingdom and anyone who opposes animal cruelty. With millions of tests performed each year, a decrease of 7 percent is significant. In addition, seeing animal tests at the lowest level in a decade is encouraging.

Although the number of animals being subjected to tests in the UK has fallen considerably. In fact, PharmaTimes reports that there were approximately 3.52 million procedures performed on animals in Scotland, England and Wales during 2018. While some of these procedures were performed for academic research, others were performed to test specific products, such as cosmetics.

Why Are Animal Tests Still Common?

In spite of the recent decrease in animal testing, the UK still performs more tests on lab animals than most of the rest of Europe. For some people, this trend is perplexing. Researchers in the United Kingdom have access to other testing methods that could replace animal testing. In addition, these methods are just as affordable and more effective than animal tests.

Nonetheless, animal testing persists.

One of the reasons United Kingdom researchers continue to test on animals is simply habit. Animal tests have been used for so long that some labs are reluctant to explore other methods. Another reason often cited by proponents of animal testing has to do with concerns about accuracy. Researchers worry that the alternative to animal testing won’t provide as much information as an animal test. For example, cosmetic companies that want to know whether a product will irritate the eyes may prefer to use animals because they believe the results will translate more effectively to a human population.

Moving to Better Methods

In 2010, the United Kingdom’s government made a commitment to reduce the country’s usage of animals for the purpose of scientific research. Since then, progress has been made. Many cosmetic companies have embraced new methods and technologies that can provide the same or better results than animal tests without subjecting to harming animals. Unfortunately, some cosmetic companies remain skeptical of these methods and hesitant to adopt them.

In order to increase the adoption of alternatives to animal testing in the United Kingdom and other locations, education and innovation are key. Academic organizations and for-profit companies need to be aware of the alternatives available to them. It is also important to spread awareness of animal testing weaknesses. Specifically, animal models fail more often than they succeed, which leads to inaccurate results.

This is dangerous regardless of the situation, whether the researcher is investigating the safety of a new product or trying to understand the progress of a certain disease.

The United Kingdom has made progress with regard to the use of animal testing, but improvements can still be made. Fortunately, the field of non-animal testing is evolving with new technologies becoming available all the time. As more technologies are developed, it is likely that the adoption of non-animal testing methods will become more widespread, not only in the United Kingdom but all around the world.

Cosmetics Tested on Animals Banned in Illinois Come 2020

With the amendment of The Illinois Food, Drug, and Cosmetic Act, or SB 241, Illinois is now the third U.S. state to ban the sale and import of cosmetics if the products were tested on animals. This ban also applies to any ingredients or research and development processes that conduct animal testing at any stage of the development process. Governor Pritzker signed the bill into law on August 9, 2019, making the ban effective for all cosmetic sales on and after January 1, 2020.

Products that have been tested on animals may be sold prior to this cutoff date but any remaining products must be recalled come 2020. Violators will be fined $5,000 initially then $1,000 per day that animal testing, or the sales of products tested on animals, continues and will be enforced by the state attorney.
Contrary to popular belief, there is no federal ban on animal testing in cosmetics. The practice is banned in more than 30 countries but in America, the practice is left up to regulation at the state level. California became the first state to ban sales of products developed using animal testing in 2018, and Nevada followed suit earlier in 2019. Following the model for California’s “humane cosmetics” legislation, Illinois is also providing incentives for cosmetics companies to switch to alternative research and development methods that avoid animal testing while remaining innovative and competitive.

Historically, the main purpose of animal testing has been to test whether or not cosmetic products are safe for humans to use. Animal rights activists and concerned consumers have been advocating for a federal ban on animal testing in cosmetics since animals are frequently subjected to painful tests and killed after experiments are conducted. The Draize test, where ingredients are dropped into rabbits’ eyes, are tested on animals’ bare skin, and some ingredients are even force-fed to rats. Animal rights groups have pointed out that these methods are harmful to animals and that there are other non-animal testing alternatives that can be used.

Cell cultures and donated human tissue have been used in medical research, drug testing, and cosmetic testing as non-animal alternatives to lab tests.

With more open discussions from researchers, there has been more pushback on animal testing than ever before. Scientists and consumers have shown concern that animal testing is cruel, expensive, and not as accurate or relevant to human. Computer, or in silico, modeling has also been proposed for replacing animal testing since today’s computer models can closely simulate human biology to get more accurate indicators of chemical reactions.

Consumer pushback alone has caused many leading cosmetics brands to change their product development inputs and processes, but consumers and activists have angled for legislative action to force companies to curtail animal testing. With California’s legislative victory effectively halting several million dollars of sales for cosmetics that use animal testing, it has prompted other states to adopt similar legislation and put a stop to the practice if cosmetics brands want to stay in business.

Regulations for Animal Alternative Testing in the Cosmetic Industry

The cosmetic industry is always looking for more innovative ways to test their products — preferably methods that don’t require the use of animals. Alternative approaches like in-vitro, human tissue and computer models tend to be less expensive and certainly easier to manage.

Cosmetics are an international commodity, so often the regulations come from outside the U.S. such as via the European Directive. The U.S. would establish rules about importing these products, though.

Testing for Acute Toxicity
EU requires cytotoxicity tests done to determine the potential of a product to cause skin irritation. The test is completed using cultured human or mammalian cell lines to pinpoint toxicity at the cellular level.

The tests required include:
• Neutral Red Uptake (NRU, NRR)
• MTT assay
• Microscopical LiveDead Test

Testing for Skin Irritation and Corrosion
The EU also requires specific tests to ensure there is no skin inflammation or irreversible skin corrosion. The required skin inflammation test is: Reconstructed human epidermis (RhE) test method (OECD 439).

Testing for skin corrosion includes:
• Epidermal skin test (OECD 431)
• Some manufacturers may add the Membran Barrier Test – Corrositx test as well.

Eye Irritation and Corrosion Tests
The European Union requires testing to detect potential eye damage from chemicals in the cosmetic. This would include both irritation and irreversible corrosion.
These tests include:
• Bovine corneal opacity and permeability (BCOP)
• Determination of hemolytic activity using red blood cells
• Hen’s Egg Test (HET-CAM)

Phototoxicity
Phototoxicity tests determine if a product induces skin irritation called photo irritation, or damage to the skin when exposed to light. Similar to sunburn but caused by a chemical.

The test involves is the 3T3 Neutral Red Uptake (NRU, NRR) Mutagenicity

Mutagenicity tests identify genotoxic materials that may change or damage human DNA.
• Ames test Fluctuation and contact plate method
• Comet tests

These companies must also conduct tests to determine the biodegradability of the product.

Importing Cosmetics into the U.S.
All imports of cosmetics coming into the United States are subject to approval by the Food and Drug Administration (FDA). If the cosmetic products are refused by the FDA then the Customs and Border Protection (CBP) cannot release them.

The process starts with the formal entry form CBP 301. Attached to the form should be an entry summary, bill of lading, bill of sale or invoice. The CBP broker must receive all documents at least five days before the arrival of the shipment.

The FDA works with the Customs and Border Protection agency to ensure all cosmetics undergo an examination before entering the country. The cosmetics must not show any signs of misbranding or mishandling.

During the exam, the FDA may do a random sample of the product, as well. The FDA alerts the CPB about trends in violations by the manufacturer, distributor or shipping agent. They issue import alerts for products that may contain drugs that are unapproved in the U.S. or that have a history of microbial contamination. They also check for a history of failure to meet U.S. requirements for additives or bovine tissue.

Color additives are the only ingredient of cosmetics that must be preapproved by the FDA before marketed. This is true for products produced domestically and internationally.

Australia’s Animal Testing Laws: A Good Start but Still Misses the Mark

Australian lawmakers have listened to the people and are taking definitive steps to end animal testing in the cosmetics industry.

But is it enough?

Animal welfare society, RSPCA Australia says that more than 85% of Australians are against testing cosmetic products on animals. So, what it really comes down to is, does the public think it is enough? Do Australians agree with these first steps into what is really uncharted territory?

For so many years, animal testing was accepted. People didn’t agree with this method, but they didn’t see any viable alternatives. In recent years, those who oppose animal testing on cosmetics have become increasingly vocal. But is it enough? Will it satisfy those who seek a cruelty-free cosmetics industry?
Some are saying it’s a good start, but there’s still work to be done. In short, it simply isn’t enough.

A long time coming.
The legislation, passed in March 2019, was not a quick decision. In the 2016 election campaign, the Coalition government made a commitment to introduce a ban that would end animal testing for cosmetics. This received a great deal of public support and the wheels were set in motion.
The Industrial Chemicals Bill 2017 was a portion of a six bill package that was aimed at establishing new national regulations for industrial chemicals. This one included a ban on animal testing for the chemicals that are used in creating cosmetics.

The bill was first introduced and read to the House of Representatives in June 2017. Throughout the rest of that year, it was reread, moved, and debated several times. It was moved to the Senate in October 2017.

Jump to February 2019 and the second reading of the bill moved to the Senate. After some consideration and discussion, it passed both houses in late February 2019 and it became official in March 2019.

It will go into effect on July 1, 2020.

What does this mean for the animals?

Mice, hamsters, rabbits, rats, and guinea pigs are some of the most common animals used in cosmetic testing. The chemicals are applied to the animals’ eyes or shaved skin.

The ban specifically prohibits the use of animals for testing ingredients in cosmetics products in Australia only – and only those tests that are for regulatory purposes. That is a rather narrow window.

It should be noted that animal testing itself is not banned, just for those purposes.

It also does not prevent the sale of products from other companies where animal testing may be the norm or even mandated by law. These products can still find their way into consumers’ hands as long as the company can satisfy the requirement for non-animal test data in the specified areas.

What does this mean for consumers?
Consumers who are concerned about purchasing products that have been tested on animals will have to seek companies that have stopped testing their products on animals and joined the #CrueltyFree movement.

Close but misses the mark
The new bill is a step in the right direction, but there is still work to be done.

When the bill goes into effect in July 2020, it will still be permissible for animals to be used to test ingredients for cosmetics when they are being assessed for worker safety, human health concerns, and environmental toxicity.

The bill will end animal testing, but only in one small area.

However, it is a good start.

As consumers continue to make their wishes known, companies are responding by taking steps to change their testing methods and are seeking alternatives that do not include or harm animals. In vitro is one of the most reliable, fastest, easiest non-animal testing methods available.

Does the #BeCrueltyFree Campaign Have the Power to Impact US Animal Testing Laws?

The #BeCrueltyFree campaign was launched in 2012 with the sole purpose of extending the European Union’s legal standard by banning cosmetic animal testing and the sale of newly animal-tested cosmetics. The campaign has been calling on both Congress and the Food and Drug Administration (FDA) to join this powerful and influential movement. The campaign recently attracted the attention of two huge brands, Avon and Unilever.

#BeCrueltyFree Campaign
• Lobbying politicians and governments to ban the use of animals in cosmetic testing
• Encouraging regulators to accept non-animal tests
• Mobilizing compassionate citizens through high profile campaigns
• Enlisting the support of Leaping Bunny certified cruelty free cosmetics companies

Unilever supports the U.S. Humane Cosmetics Act (HR 2790), by prohibiting domestic animal testing on cosmetic products, along with banning the sale of any cosmetic products that have been tested on animals after the effective date of the ban. This is consistent with standards set by the European Union.

Kathleen Scott, HSUS Vice President for Animal Research Issues, said: “We commend Unilever for making this commitment to ending cosmetic animal testing once and for all. We look forward to working with them to stop this unnecessary cruelty in the United States and across the globe and urge all cosmetics companies to join us in making cosmetic animal testing a thing of the past.”

Along with Unilever, Avon supports the ban on animal testing for cosmetics by backing Humane Society International on its #BeCrueltyFree initiative. Avon is also known to be the first major cosmetics company to end animal testing 30 years ago. It’s collaboration with partners around the world, including advocacy organizations and NGOs help accelerate the adoption of non-animal testing methods. By supporting the movement, Avon has also committed to the Non-Animal Cosmetic Safety Assessment Collaboration (NACSA). While #BeCrueltyFree aims to prevent animal testing on cosmetics through legislation, the NACSA promotes viable low-cost alternatives to animal testing.

Proctor & Gamble announced its partnership with the #BeCrueltyFree campaign. P&G invested $420 million into animal testing alternatives over the past 40 years. Their commitment to this cause is to “finally move proposed cosmetic animal testing bans into law in the United States, Canada, Brazil, Chile, South Africa and other influential markets.”

As of now, the U.S. has no national law prohibiting the use of animal for cosmetic testing. The #BeCrueltyFree campaign aims to end cruel animal tests on cosmetics and take action on protecting animals. According to Cruelty Free International, multiple opinion polls show that the American public overwhelmingly supports animal testing alternative methods and believe that testing on animals is unethical.

Through a combination of advocacy, corporate pressure, and public support, this campaign may influence U.S. testing laws for the better. We at InVitro International fully supports these efforts on finding non-animal testing alternatives on cosmetics. Whether it’s for the cosmetic industry or beyond, we’re here to open doors to companies around the world.

Colombia Set to End Animal Testing For Cosmetics

The Plenary of the House of Representatives in Colombia unanimously voted on passing the bill of law 120/2018. The bill forbids animal testing in cosmetic and personal care products either imported into or manufactured in the country. If passed, the interdiction would come into force in one year’s time.
The bill was introduced to the Colombian Congress in August of 2018 by House Representative Juan Carlos Losada. Mr. Juan Carlos Losada has long been an advocate of the ethical treatment of animals. He was a renowned journalist and political analyst prior to joining the Colombia Congress and most recently was a designated speaker at the World Forum for Ethics in Business.

The category of products encompassed in the bill are cosmetics, cleaning products and absorbents used in diapers and feminine hygiene products that are manufactured in Colombia or imported or exported to and from Colombia.

Details of the Colombian Ban on Animal Testing Legislation
The specific provisions of the proposed legislation include:

• Tests using animals are prohibited during research, development, and commercialization of categorized products.
• All categorized products that are produced, traded, imported or exported into and out of Colombia must bear a seal that states, “Not tested on animals.”
• The Colombian government shall generate incentives to support the exportation and commercialization of categorized products that are not tested on animals.
• The Colombian government shall generate incentives to support scientific research programs that develop alternative testing models to facilitate the avoidance of using animals as testing subjects.

The next stage of the bill will move to the Senate. It will go through two debate sessions before being put to a final vote. If passed, the bill would become an enforceable law and Colombia would be the first Latin American nation to ban animal testing on cosmetics. “Colombia is taking its first steps to becoming a leader in Latin America and banning cosmetics testing on animals. With advanced alternatives available and currently in use around the world, this historic bill should pass at the earliest opportunity,” says Jan Creamer, President of Animal Defenders International.

Colombia is set to join a league of almost 40 nations that have already legislated against animal testing for cosmetics.

There are many alternatives to animal testing available with better efficiency than tests involving rodents, cats, dogs and/or chimps. We at InVitro International offer three different product testing services that do not involve animal testing of any kind: Irritection® Assay System, the Corrositex® test, and the Ocular/ Dermal Irritection® Assay System. We also offer custom technological services that adhere to non-animal testing requirements. If you are seeking products or technology to help you manage ethical ingredient or product testing for your business, please contact us.