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The Leaping Bunny Logo: What it Means and Why it Matters

The Leaping Bunny Logo indicates that a company has met the comprehensive cruelty-free standards promoted by the Coalition of Consumer Information on Cosmetics (CCIC). A partnership comprised of eight animal protection groups from across the United States and Canada. The CCIC was formed in 1996 to help consumers differentiate between companies that were truly committed to being cruelty-free and those who were not. This standard ensures that consumers can easily find products that are animal-friendly and trustworthy.

Obtaining the Leaping Bunny Logo
The Leaping Bunny Program is considered to be the gold standard for cruelty-free products such as personal care items, household cleaners, cosmetics and more. This voluntary program requires companies that display the Leaping Bunny Logo meet rigorous requirements. In addition, all brands must provide detailed information about their practices, policies, and procedures that the average consumer wouldn’t likely be able to gain access to.

In order to be certified, companies must agree to stop testing their finished products, as well as all ingredients, on animals. That’s not all. Companies must be agreeable to having audits performed by independent agencies and be willing to renew their status with the Leaping Bunny Program on an annual basis.

In addition to being completely voluntary, the Leaping Bunny Program is also free for brands who want to become certified. Starting the process begins with completing the certification application and providing the requested information regarding their manufacturer and/or supplier chain. There are separate declarations that must be completed by their manufacturers and/or suppliers. Once this information is complete and provided to the CCIC, the approval time can be as short as one week.

Displaying the Leaping Bunny Logo
As noted above, becoming certified by the Leaping Bunny Program is a free process. In addition to being able to note that they have met the requirements for having animal-friendly products, a company is also listed in the shopping guide maintained by the Leaping Bunny Program — both print and online versions — free of charge.

In order to be able to use and license the Leaping Bunny logo, there are two fees involved: a one-time fee and an application fee. The licensing fee can range from $500 to $4,500 and is based on the gross annual sales of the company. Once the company has obtained permission to use the Leaping Bunny Logo, it can display it on their packaging, website, marketing materials and more.

Why the Leaping Bunny Logo Matters
Even though the Leaping Bunny Program is spearheaded by the CCIC which is a coalition of animal-centric organizations in the United States and Canada, the Leaping Bunny logo is also recognized throughout the European Union. With consumers becoming increasingly more aware of the plight of animals being used in testing, they are demanding more animal-friendly products.

Many people might be surprised to learn that 80 percent of the world still condones animal testing for cosmetics. By obtaining the Leaping Bunny logo and meeting the requirements of the Leaping Bunny Program, a company can set itself apart from its competition in an increasingly crowded industry. Whether a business is a startup that wants to become known as an industry leader in the animal-friendly space or it’s ready to do the right thing and say no to animal testing, the Leaping Bunny program and its logo are the gold standards to obtain.

InVitro International is a pioneering company in the application and development of alternatives to testing on animals. We pride ourselves on providing companies with the solutions, tools, and resources they need to become animal-friendly.

Which 2020 Candidates are Against Animal Testing?

More and more people are demanding cruelty-free cosmetics as a safe, ethical alternative to products traditionally tested on animals. We still have a long way to go before animal testing is eradicated here in the United States. But in the upcoming election, voters at the polls will have a chance to do something about it!

In the 2020 primaries, there will be several candidates to choose from who have taken a stance on animal testing of cosmetics. For a couple—like Cory Booker and Julian Castro—this issue has become a part of their campaign platform.

Several other candidates have also cosponsored the Humane Cosmetics Act (H.R. 2790). This bill was introduced to the House in June 2017. If passed, this bill would represent a massive change to animal testing protocols.

So which candidates have supported bills like H.R. 2790 or made a ban on animal testing part of their platform? Here is an overview to help you make an informed decision at the polls.

Senator Cory Booker
New Jersey Senator, Cory Booker, is one with a great animal rights track record. Where cosmetic testing is concerned, he championed reforms to the Toxic Substances Control Act in 2016. In addition to this, Booker has made a full ban on animal testing part of his presidential platform.

Former Secretary of Housing and Urban Development Julian Castro
A former member of President Obama’s Cabinet, Julian Castro, is another presidential candidate with strong proposals for animal rights reform. In fact, Castro has released a plan called Protecting Animals and Wildlife, or PAW, which covers a broad selection of animal rights issues.

Castro also supports the Humane Cosmetics Act. His campaign has gone on record saying that if this act passes Congress, Castro would sign it into law.

Representative Tulsi Gabbard
Hawaiian House Representative, Tulsi Gabbard, hasn’t made a ban on cosmetics testing an official part of her presidential platform. However, she is one of the cosponsors of the Humane Cosmetics Act, which gives her a track record of backing legislation against this practice.

Former Representative Beto O’Rourke
As a House Representative for Texas, Beto O’Rourke has a strong track record of backing pro-animal rights bills. Though his campaign has yet to make an official statement on animal testing, like Gabbard, he also cosponsored the Humane Cosmetics Act.

Representative Tim Ryan
Ohio Representative, Tim Ryan, has sponsored several animal rights bills, including bills against horse soring and slaughter, pro-wildlife bills and more. The Humane Cosmetics Act features prominently on the list of animal rights bills that he’s supported.

Senator Bernie Sanders
Vermont’s Senator, Bernie Sanders, has consistently championed animal rights throughout his legislative career. During the 111th and 112th congressional sessions, he led the fight against the use of primates in research. This includes not only invasive procedures but protocols that involve exposure to substances, pain, fear, trauma or social isolation.

Worldwide estimates place the number of animals involved in cosmetics testing between 100,000 and 200,000. Modern technology provides labs and manufacturers better, more ethical ways to test these products, which makes this issue an important one when it comes to elections. Stay tuned for the 2020 primary election in February. Hopefully, more candidates will use this time to announce animal protection plans or build extra provisions into existing plans.